12/9/2023 0 Comments Colleges with blue colorsGeorge "Papa Bear" Halas founded the Bears in 1920 and decided the team colors would be orange and blue, after Illinois, Halas' alma mater. The orange and blue color combo didn't just make an impact in Champaign-Urbana the Chicago Bears' first home was in Decatur, Illinois, not far down the road from Champaign. While the colors drastically changed a couple more times, the official colors of the UI were established in 1894 as orange and navy blue. Originally, students adopted silver on a cardinal background as the University colors in 1879. Refer to the Smith College Brand Guidelines for more information on color combinations color flexibility use of color blocks and for reference of the CMYK, RGB, HEX and even PMS values for the brand colors.The school colors of the University of Illinois have had many facelifts over the years. Use them to fill excess space that would otherwise be filled with white and evoke a different mood. These act as a balance for the vibrant and dark colors in the same way white does. Too much content or too many colors can make for a busy composition.īlack is a strong color that works well with the rest of the palette, but opt for black type on a vibrant background over floods of black. As counterintuitive as it may seem, white space has weight. Proper white space allows the design to breathe and makes content feel more prominent. Colors do not need to be used in equal amounts.Īlways consider the use of white space. More than this can cause your design to feel disjointed. Avoid going overboard limit your layouts to two or three colors per spread wherever possible. This allows for a staggering number of combinations. Each color has a light, vibrant, medium and dark option. The color palette consists of four variations each of five colors, with the addition of a set of matching neutrals. Please consider the needs of your office or department carefully. The college-branded fonts all require individual licenses and cannot be shared among peers. In most cases, offices are responsible for securing their own font licenses. Offices that have a need for design should contact college relations to discuss proper licensing of the college brand fonts. The typefaces in the college brand represent a range of fonts from respected font foundries. Georgia is the acceptable substitute for Gabriela and Frieght Text Pro. Note that because of its unique properties, Rama Gothic C has no good substitute.Īrial is the acceptable substitute for Aktifo A. Sometimes our brand typefaces are not available however, every computer has fonts that can be used as alternates. Use it for body copy and for small call-outs. This is our workhorse body copy font for print publications, especially when a formal look is called for. Text Typefaceįreight Text Pro is a classic serif with many weights available. While it is used in the same way as Gabriela, it loses its impact when used often-so be selective with your use. Gabriela Alternate Italic provides alternate characters and accented flourishes that provide energy and personality to a piece. Use Gabriela for headlines, subheads, large to medium call-outs, quotes and numbers. It comes in a variety of weights, but Smith design leans toward the heavier weights. A serif with a lot of personality, it is both fresh and formal, and can help lend an academic feel to our pieces. Gabriela serves to counterbalance the strong, contemporary feel of Rama. This versatile typeface comes in many weights. A friendly, human typeface, it leans toward slightly casual, so pair with the serif typefaces to balance that feeling. A clean, modern, geometric sans-serif, it can handle headlines, subheads, call-outs, quotes, numbers, stats and even brief pieces of body copy. All-Purpose TypefaceĪktifo-A is good for all typographic needs. This highly condensed typeface works best at large type sizes for maximum legibility and is intended for headlines and occasional use in highlighting numbers or a single statement. Rama Gothic C Bold All Caps is bold, strong and contemporary. Note that these guidelines do not affect the fonts used for stationery or business cards. The branding guidelines update the college design aesthetic with a suite of new typefaces.
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